Lexus Launched Car Subscription Service
2019-02-28 09:24 Thursday
Over the past few months, Lexus has been planning on launching its car subscription service with its Complete Lease program. Lexus announced recently that the program is up and running in seven states across the US.
Similar to most car subscription models, Lexus' Complete Lease program offers customers a single flat monthly fee that includes the cost of the vehicle, insurance and maintenance.
Lisa Materazzo, vice president of Lexus marketing, said: "This type of alternative leasing program aligns with the heart of Lexus, providing an amazing guest experience in every way. By appealing to those looking to simplify their monthly commitment, the Lexus Complete Lease program makes the process more streamlined for our guests."
To date, 80 Lexus dealers in California, Florida, Illinois, Indiana, Massachusetts, New Hampshire and Rhode Island are participating in the Complete Lease program.
To introduce the program successfully, Lexus choose The Travelers Companies, Inc. as their auto insurance provider for the new Lexus Complete Lease program. The Travelers Companies, Inc. is a leading provider of property casualty insurance for auto, home and business.
"We're committed to finding innovative ways to engage new and existing customers in the marketplace, and this collaboration with Lexus is a great example of that," said Behram Dinshaw, Executive Vice President at Travelers. "We're pleased to have the opportunity to offer our products and services in partnership with such a well-respected brand."
The Lexus Complete Lease is available for qualifying customers who choose any Lexus UX models. The auto insurance policy from Travelers includes auto liability and physical damage coverage with a $500 deductible, ensuring peace of mind and protection for Lexus Complete Lease guests. Pricing and coverages may vary by state.